Fonzie is cool because he wears a leather jacket and clicks his fingers to get chicks.
Jim Morrison is cool because he wears (and fills) leather pants like no-one else and died when he was still good-looking.
Tarantino is cool because he makes cool movies with cool people and big guns in them.
Businessmen, no matter how hard they stare at their newspapers and financial reports, are not cool just because they don't pay any attention to the in-flight safety demonstration.
When I'm safely sliding my way down a big yellow slippery-dip, oxygen mask strapped across my dial and lifejacket snugly encasing my torso, I'll be laughing at you.
You, still on the plane.
Trying to find the emergency exit.
With your face on fire.
At least glance up occasionally, you cold, self-absorbed bastards.